What's Ahead - Comments from TWA Editor Tony Thomas.
One of the many definitions that one can find on the web for sustainability is, “The concept of meeting the needs of the present without compromising the ability of future generations to meet their needs.” The term was originally applied to natural resource situations in a long-term perspective. Today, it applies to many disciplines, including economic development, environment, food production, energy, and social organization. Basically, sustainability/sustainable development refers to doing something with the long term in mind. Today's decisions are made with a consideration of sustaining our activities into the future.
I’m sure that most of you have read or heard about social responsibility so I won’t elaborate on that. In my personal opinion, to address sustainability is to first address social responsibility, as the latter is the subset of the former. To explain it further, only a socially responsible person can think and act in a way that supports sustainability. From the Dow Jones Sustainability indexes’ description, it is very clear that corporate sustainability is not merely nice jargon to throw around but it actually ensures long-term increases in returns for shareholders.