Soft Skills - The influence of culture on competing in the global market.
The pace of globalization, despite its critics around the world, continues unabated. This reality raises increasingly pressing management issues for multinationals engaged in today’s complex and rapidly changing environment.
A key challenge within this context emerges from doing business across regions and national boundaries. To prepare for continued success and growth internationally, companies need to equip their managers with an awareness and knowledge about differences between national cultures. Despite an increasingly cross-border business world, the emergence of “culture-free” business practices has yet to materialize; in fact, the complexities associated with differing beliefs and practices remain distinct challenges in spite of the growing interdependence among countries.
One feature of today’s global business environment is clear: Cultural differences persist and influence business outcomes. Therefore, as organizations extend their geographical reach, several key questions can help initiate the journey of exploring and developing intercultural cooperation in a business context.